If you’ve ever tailgated before a University of Texas home football game, you know that H-E-B is everywhere. But what about the families of fans who tailgate from home? Is there a way for H-E-B to own that experience, as well? Prior to the 2017 college football season, Studio created the H-E-B Home Tailgate Headquarters Contest. We asked Austin to send in their best home tailgate photos, then had H-E-B social followers vote for their favorites. The winners won a gift card to stock their home tailgate experience, a visit from an H-E-B chef, and their home tailgate party captured on film and posted to Facebook. It was a win-win for both H-E-B and their adoring fans.
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Precision Camera & Video came to us with three goals: (1) Promote their 40th anniversary, (2) Increase traffic and engagement across their social sites, and (3) Increase traffic to their annual Expo. We created the Precision Camera ‘Capturing Austin’ campaign, a two-week scavenger hunt and social media blitz. Each day for 14 days leading up the the Expo, we tweeted an Austin landmark location where a Precision Camera employee was waiting. In order to win fabulous prizes, our audience was asked to be the first to find the employee and mention the campaign by name. The Capturing Austin campaign blew up, resulting in record traffic to, and engagement on, Precision Camera Facebook, Twitter and YouTube destinations. The campaign was so successful that it led to coverage on KEYE-TV, a line out the door prior at the Expo, and our client calling it the most successful promotional campaign in her five years at the company.
The City of Cedar Park issued an RFP, looking for an agency to promote their water conservation program. We came up with a memorable tagline and hashtag, promoting the awareness campaign on digital and social channels, events, and public relations. The seven-month campaign delivered 1.4 million impressions in Cedar Park, 5,000 sessions to the microsite we created, 3,500 sessions to Facebook, and 70 percent of the traffic to the City of Cedar Park website. Our ‘Thank You’ video on Facebook has more than 45,000 views.
Freescale, now NXP, needed a clever way to pitch their latest flexible core-agnostic middleware architecture (QorIQ, aka “Core I.Q.”), which enables engineers to build on both hardware and software in tandem, greatly simplifying the development process. Research revealed that our core audience were IT geeks who love inventing new ways to solve problems. Our goal was to show how Freescale’s new QorIQ solution gives them an edge – a “Life Hack” – that greatly simplifies work and life.
Download “The Engineer’s Guide to Hacking Life”
Download the “Hacking Work” infographic