If you’ve ever tailgated before a University of Texas home football game, you know that H-E-B is everywhere. But what about the families of fans who tailgate from home? Is there a way for H-E-B to own that experience, as well? Prior to the 2017 college football season, Studio created the H-E-B Home Tailgate Headquarters Contest. We asked Austin to send in their best home tailgate photos, then had H-E-B social followers vote for their favorites. The winners won a gift card to stock their home tailgate experience, a visit from an H-E-B chef, and their home tailgate party captured on film and posted to Facebook. It was a win-win for both H-E-B and their adoring fans.