Freescale, now NXP, needed a clever way to pitch their latest flexible core-agnostic middleware architecture (QorIQ, aka “Core I.Q.”), which enables engineers to build on both hardware and software in tandem, greatly simplifying the development process. Research revealed that our core audience were IT geeks who love inventing new ways to solve problems. Our goal was to show how Freescale’s new QorIQ solution gives them an edge – a “Life Hack” – that greatly simplifies work and life.

Download “The Engineer’s Guide to Hacking Life”

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