This revolutionary new Irish gastropub and microbrewery had little more than a name and a parcel of land under development when they asked Studio to help develop their brand. We raised our glasses to an extensive Brand Workshop that resulted in dual Vision Boards and a 52-page brand book that defined everything from their personas to print marketing best practices. Slȧinte!
Lockup and Emblem treatments. Imagery and typography usage. Color palette. Marketing best practices. We developed an icon set for the brand to use in menus and pub signage. Swag design. Collateral development. Our "Brandstorming" process includes the development of mood boards. The mood boards present paths for the look and feel reflected in the brand guidelines.