City of Cedar Park

The City of Cedar Park issued an RFP, looking for an agency to promote their water conservation program. We came up with a memorable tagline and hashtag, promoting the awareness campaign on digital and social channels, events, and public relations. The seven-month campaign delivered 1.4 million impressions in Cedar Park, 5,000 sessions to the microsite we created, 3,500 sessions to Facebook, and 70 percent of the traffic to the City of Cedar Park website. Our ‘Thank You’ video on Facebook has more than 45,000 views.